Hartwell & Chen Branding Archetypes
From Margaret Hartwell and Jason Chen 'Archetypes in Branding'.
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- Activist
- Adventurer
- Advocate
- Alchemist
- Ambassador
- Angel
- Artist
- Athlete
- Caregiver
- Child
- Citizen
- Clown
- Companion
- Creator
- Detective
- Dreamer
- Engineer
- Entertainer
- Entrepreneur
- Everyman
- Explorer
- Gambler
- Generalist
- Guardian
- Healer
- Hedonist
- Hero
- Idealist
- Innocent
- Innovator
- Jester
- Judge
- Liberator
- Lover
- Magician
- Matchmaker
- Maverick
- Mentor
- Muse
- Networker
- Patriarch
- Pioneer
- Provocateur
- Rebel
- Reformer
- Rescuer
- Romantic
- Ruler
- Sage
- Samaritan
- Scientist
- Seeker
- Servant
- Shaman
- Shapeshifter
- Sovereign
- Storyteller
- Translator
- Visionary
- Warrior
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