CONVERSATIONAL CLASS: MARKETING QUESTIONS

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• Can we treat a citizen receiving a government service as a "customer" to improve the quality of that service?
• Why do we use the word "consumer" for services like electricity but "customer" for a box of cereal?
• In the context of public education, is the student the consumer, or is it the society that "uses" the educated worker later?
• Is growth always measured in money, or can it be measured in users and influence?
• If a mental health app is "growing," does that mean more people are sick, or more people are seeking help?
• What is the most innovative brand you have seen?
• What makes a slogan "sticky" or easy to remember?
• How would you create a slogan for a Venezuelan food restaurant overseas?
• Why does music help us remember a brand name better than a simple spoken sentence?
• Could a catchy jingle be used to help children in developing nations remember to brush their teeth?
• Why is it important for a company to show its "work in progress" rather than just the final product?
• Is it possible that your target audience is "everyone"?
• How would you make a marketing strategy for a target audience like elderly people?
• How is inclusiveness treated today?
• How can a company be truly inclusive without it looking like just a show?
• Why do people stay loyal to a brand even when a cheaper, better version exists?
• How can we build "brand loyalty" toward public transportation so people stop using cars?
• How can a "B2B" approach help a recycling company get more office buildings to participate?
• What are the most common B2C businesses you interact with every day?
• Do you think a prospect is mostly defined by their money or their needs?
• Why do people still shop in retail stores when they can buy everything online?
• Does wholesale buying encourage "over-consumption" and waste? Why?
• What qualities allow a company to become a market leader?
• Is it harder for a market leader to innovate because they are afraid of losing their top position?
• If you had your own eco-friendly company, what would you do in order to become a market leader?
• Companies like Coca-Cola, Apple and Disney have become market leaders in their own ambits, what is the reason behind this?